Launch Recite Me assistive technology
Projects + CreativesInsights + OpinionResources + AdviceCulture + Lifestyle
Search
Insights logo-02 (2).pngVisual Research Departmentnicer-tuesdays_4EYeKbc.original_LX34dOgtRradbgIB.pngEventsif-you-could.original_229MJxvLEEiTYHJk.pngCreative Jobs Board
Home

Richard Turley: Machine Learning: Are designers even needed anymore?

Insights + Opinion

Delve into the topics that are defining the creative industry right now, and the cultural trends emerging across the globe.

View more from
In-House
Vuokko Aro and Coral Garvey on Monzo’s design-led move into the mainstream

Vuokko Aro and Coral Garvey on Monzo’s design-led move into the mainstream

2 September 2026
4Creative’s Miketta Lane and David Wigglesworth on why the best creative work happens quickly

4Creative’s Miketta Lane and David Wigglesworth on why the best creative work happens quickly

19 August 2026
Polaroid’s Patricia Varella chats long-game strategies, imperfection and that anti-AI viral campaign

Polaroid’s Patricia Varella chats long-game strategies, imperfection and that anti-AI viral campaign

5 August 2026

How retro branding is bringing warmth and fun to São Paulo’s bars and restaurants

11 days ago

Why a Japanese potato chip bag lost its colour

17 August 2026

In the burgeoning Nigerian animation industry, these creatives are turning myth, memory and mischief into moving image

20 July 2026

How can tech serve us better? Insights explores in new report, Good Screens

We live in the age of bad screen time. But is there a world in which technology can feel balanced, fulfilling – good? In our latest report, we explore the growing appetite for devices that make a positive impact on our lives, and how brands can respond to this moment creatively.

‘Foodie’ culture is exclusionary – these creative cookbooks are offering an alternative

‘Foodie’ culture is exclusionary – these creative cookbooks are offering an alternative

2 days ago
Good isn’t good enough: beware the design middle ground

Good isn’t good enough: beware the design middle ground

7 September 2026
No shortcuts: why AI threatens creative instinct

No shortcuts: why AI threatens creative instinct

24 August 2026

Elizabeth Goodspeed on the branding challenge behind Mayor Zohran’s new municipal grocery stores

3 August 2026

Elizabeth Goodspeed on why design writing needs designers writing

2 April 2026

“Faking ‘realness’ on a computer doesn’t get us anywhere new.” – Elizabeth Goodspeed on imperfection as design strategy

29 January 2026

Can a Tiny Tourist mindset rethink big travel? A new report from Insights

Badly behaved visitors, high-volume rental practices and algorithm-induced overtourism – in a landscape under strain, we make the case for downsizing how we travel and how it is marketed. We call it the Tiny Tourist approach.

Forward Thinking 2026

Forward Thinking
The graphic trends you’ll want to bookmark for 2026

The graphic trends you’ll want to bookmark for 2026

12 January 2026
I’m not a robot: why showing your workings has never been more important

I’m not a robot: why showing your workings has never been more important

12 January 2026
Shut your laptop! Ways to find inspiration offline

Shut your laptop! Ways to find inspiration offline

12 January 2026

Light and Shade

View more from
Light and Shade

Light and Shade: exploring creativity’s AI conundrum

22 September 2025

Welcome to the entry-level void: what happens when junior design jobs disappear?

22 September 2025

Fully automated luxury plagiarism: who owns what in the age of AI

22 September 2025

Forward Thinking 2026 – find fresh inputs and clarity for the year ahead

From visual trends to offline (and alternative online) inspiration, our annual series gives you the tools you need to get 2026 started right.

Insights from the archive

Hiding in plain sight: how do creatives find inspiration in everyday life?

Hiding in plain sight: how do creatives find inspiration in everyday life?

20 April 2026
Think London’s just grey and boring? Rob Flowers’ BBC crime comedy pilot Thames View will change your mind

Think London’s just grey and boring? Rob Flowers’ BBC crime comedy pilot Thames View will change your mind

11 May 2026
A new leaf: an exclusive look inside The New York Times Magazine redesign

A new leaf: an exclusive look inside The New York Times Magazine redesign

8 April 2026

Has judging a book by its cover gone too far?

26 November 2025
If print is not dead, who’s keeping it alive?

If print is not dead, who’s keeping it alive?

14 October 2025

The Art of Dailiness, by Michael Bierut

16 July 2025

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.

","width":"5","__typename":"ModuleEmbed"},{"adId":"div-gpt-ad-1487625480007-7","adName":"/6539010/Homepage_Billboard_2","adSizes":"[[970,250], [728, 90], [950, 250]]","__typename":"ModuleAd"},{"backgroundImage":{"id":"SW1hZ2VBc3NldDoyNzQ1MzM=","url":"https://m.itsnicethat.com/original_images/Hubpage_Module.png","width":1921,"height":1098,"primaryColour":{"hex":"#04244c","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"backgroundVideo":null,"page":{"id":"RmVhdHVyZToxODA5MjY=","__typename":"Feature","title":"Forward Thinking 2026 – find fresh inputs and clarity for the year ahead","url":"/features/forward-thinking-2026-launch-creative-industry-120126","publicationDate":"2026-01-12T10:00:00+00:00","standfirst":"

From visual trends to offline (and alternative online) inspiration, our annual series gives you the tools you need to get 2026 started right.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNzQ2OTA=","url":"/forward-thinking","title":"Forward Thinking","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjA=","url":"/creative-industry","title":"Creative Industry","__typename":"BaseTag"}]},"__typename":"ModuleFeaturedPage"},{"title":"Insights from the archive","copy":null,"metaText":"","layout":"regular-3","backgroundColour":"#FFFFFF","backgroundImage":null,"inverseTextColour":false,"tags":null,"pages":[{"__typename":"Feature","id":"RmVhdHVyZToxODExNDc=","title":"Hiding in plain sight: how do creatives find inspiration in everyday life?","url":"/features/hiding-in-plain-sight-finding-creative-inspiration-in-everyday-life-in-depth-everyday-edition-200426","listingImage":{"id":"SW1hZ2VBc3NldDoyNzc4NjE=","url":"https://m.itsnicethat.com/original_images/itsnicethat_in_depth_everyday_edition_feature_list.png","alt":"itsnicethat in depth everyday edition feature list.png","imageCaption":"An illustration of a Vietnamese pancake dish. Bold yellow text at the top reads “Banh Xeo”, surrounded by small shrimp and spring onion graphics.","width":1080,"height":1080,"primaryColour":{"hex":"#ed970d","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingImageLarge":{"id":"SW1hZ2VBc3NldDoyNzc4NjE=","url":"https://m.itsnicethat.com/original_images/itsnicethat_in_depth_everyday_edition_feature_list.png","alt":"itsnicethat in depth everyday edition feature list.png","imageCaption":"An illustration of a Vietnamese pancake dish. Bold yellow text at the top reads “Banh Xeo”, surrounded by small shrimp and spring onion graphics.","width":1080,"height":1080,"primaryColour":{"hex":"#ed970d","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingVideo":null,"publicationDate":"2026-04-20T09:00:00+00:00","standfirst":"

What if your next great ideas aren’t waiting somewhere new, but are already sitting in your junk drawer, your kitchen, or your commute? We speak to three creatives across disciplines about how they train themselves to look again and find beauty in the ordinary.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjA=","url":"/creative-industry","title":"Creative Industry","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjI=","url":"/media/portrait","title":"Portrait","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzI0MjM=","url":"/media/stop-motion","title":"Stop Motion","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTI=","url":"/tags/process","title":"Process","__typename":"BaseTag"}]},{"__typename":"Feature","id":"RmVhdHVyZToxODEyMTI=","title":"Think London’s just grey and boring? Rob Flowers’ BBC crime comedy pilot Thames View will change your mind","url":"/features/rob-flowers-thames-view-illustration-animation-spotlight-110526","listingImage":{"id":"SW1hZ2VBc3NldDoyNzc5NzI=","url":"https://m.itsnicethat.com/original_images/iPlayer_16-9.jpg","alt":"rob-flowers-animation-itsnicethat","imageCaption":"An illustration of five stylised characters in a living room. A person in a colourful grid-patterned top stands beside a child in a green cardigan, while an older person sits in a large green chair behind them. To the right, a larger figure in a red T-shirt stands next to a child wearing a pink top that reads “OEUF OEUF”.","width":8000,"height":4500,"primaryColour":{"hex":"#dc8344","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingImageLarge":{"id":"SW1hZ2VBc3NldDoyNzc5NzI=","url":"https://m.itsnicethat.com/original_images/iPlayer_16-9.jpg","alt":"rob-flowers-animation-itsnicethat","imageCaption":"An illustration of five stylised characters in a living room. A person in a colourful grid-patterned top stands beside a child in a green cardigan, while an older person sits in a large green chair behind them. To the right, a larger figure in a red T-shirt stands next to a child wearing a pink top that reads “OEUF OEUF”.","width":8000,"height":4500,"primaryColour":{"hex":"#dc8344","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingVideo":null,"publicationDate":"2026-05-11T08:00:00+00:00","standfirst":"

Seeking to subvert the boring cliches of city-life, the acclaimed cartoonist Rob Flowers takes us back to his 90s East London childhood with a colourful collage of Looney-Tunes shenanigans and crime boss grannies.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MTc=","url":"/animation","title":"Animation","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjY=","url":"/illustration","title":"Illustration","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxODAxODY=","url":"/media/drawing","title":"Drawing","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxNjg=","url":"/tags/funny","title":"Funny","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxODA0OTU=","url":"/tags/tv","title":"TV","__typename":"BaseTag"}]},{"__typename":"Feature","id":"RmVhdHVyZToxODExNDI=","title":"A new leaf: an exclusive look inside The New York Times Magazine redesign","url":"/features/gail-bichler-the-new-york-times-magazine-redesign-publication-spotlight-080426","listingImage":{"id":"SW1hZ2VBc3NldDoyNzcwNjI=","url":"https://m.itsnicethat.com/original_images/00-05Cover-04.jpg","alt":"NYT Magazine Redesign","imageCaption":"A purple crocus flower grows out of the shattered screen of a black smartphone. The image is a magazine cover for “The New York Times Magazine” dated “April 5, 2026”. A headline at the bottom reads “How the generation raised on smartphones is imagining life without them.”","width":3106,"height":3806,"primaryColour":{"hex":"#faead9","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingImageLarge":{"id":"SW1hZ2VBc3NldDoyNzcwNjI=","url":"https://m.itsnicethat.com/original_images/00-05Cover-04.jpg","alt":"NYT Magazine Redesign","imageCaption":"A purple crocus flower grows out of the shattered screen of a black smartphone. The image is a magazine cover for “The New York Times Magazine” dated “April 5, 2026”. A headline at the bottom reads “How the generation raised on smartphones is imagining life without them.”","width":3106,"height":3806,"primaryColour":{"hex":"#faead9","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingVideo":null,"publicationDate":"2026-04-08T13:00:00+00:00","standfirst":"

Elizabeth Goodspeed speaks with creative director Gail Bichler about magazine’s first redesign in nearly a decade, and how the publication is adapting to a transformed media landscape.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5Mjk=","url":"/publication","title":"Publication","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjQ=","url":"/media/magazine","title":"Magazine","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjk=","url":"/media/typography","title":"Typography","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxNjU=","url":"/media/art-direction","title":"Art Direction","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTI=","url":"/tags/process","title":"Process","__typename":"BaseTag"}]},{"__typename":"Feature","id":"RmVhdHVyZToxODA4NDY=","title":"Has judging a book by its cover gone too far?","url":"/features/has-judging-a-book-by-its-cover-gone-too-far-book-cover-graphic-design-publication-261125","listingImage":null,"listingImageLarge":null,"listingVideo":{"url":"https://m.itsnicethat.com/documents/List_Books_copy.mp4","__typename":"DocumentFieldType"},"publicationDate":"2025-11-26T10:00:00+00:00","standfirst":"

From genre-homogeny to data-backed design decisions and marketing trends, book cover designers have to battle to create something risky and unique. Designers Na Kim and David Pearson wade in on this neverending tale.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjU=","url":"/graphic-design","title":"Graphic Design","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5Mjk=","url":"/publication","title":"Publication","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjM=","url":"/media/book","title":"Book","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjk=","url":"/media/typography","title":"Typography","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTI=","url":"/tags/process","title":"Process","__typename":"BaseTag"}]},{"__typename":"Feature","id":"RmVhdHVyZToxODA2NDk=","title":"If print is not dead, who’s keeping it alive?","url":"/features/if-print-is-not-dead-whos-keeping-it-alive-creative-industry-141025","listingImage":{"id":"SW1hZ2VBc3NldDoyNzEyNjI=","url":"https://m.itsnicethat.com/original_images/RG_PRINT_PRESS.gif","alt":"Jhon Boy_If print is not dead","imageCaption":"An animation in which a hand in a green sleeve stamps a purple letter “A” onto a yellow surface. The hand presses the orange stamp down and lifts it back up in a repeating loop.","width":1080,"height":1350,"primaryColour":{"hex":"#e8e2ef","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingImageLarge":{"id":"SW1hZ2VBc3NldDoyNzEyNjI=","url":"https://m.itsnicethat.com/original_images/RG_PRINT_PRESS.gif","alt":"Jhon Boy_If print is not dead","imageCaption":"An animation in which a hand in a green sleeve stamps a purple letter “A” onto a yellow surface. The hand presses the orange stamp down and lifts it back up in a repeating loop.","width":1080,"height":1350,"primaryColour":{"hex":"#e8e2ef","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingVideo":null,"publicationDate":"2025-10-14T09:00:00+00:00","standfirst":"

Shifting our focus from the designer or artist, and putting a spotlight on the printmakers and presses behind their projects, we spoke to some of the people crafting our tangible visual worlds about what the next generation of printmaking might look like… and if there is one.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjA=","url":"/creative-industry","title":"Creative Industry","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjU=","url":"/graphic-design","title":"Graphic Design","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjM=","url":"/media/book","title":"Book","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjQ=","url":"/media/magazine","title":"Magazine","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMjg=","url":"/media/print","title":"Print","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMzA=","url":"/media/risograph","title":"Risograph","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxMzU=","url":"/media/poster","title":"Poster","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTI=","url":"/tags/process","title":"Process","__typename":"BaseTag"}]},{"__typename":"Feature","id":"RmVhdHVyZToxODAzNzU=","title":"The Art of Dailiness, by Michael Bierut","url":"/features/michael-bierut-the-art-of-dailiness-advice-education-creative-industry-160725","listingImage":{"id":"SW1hZ2VBc3NldDoyNjcyNzE=","url":"https://m.itsnicethat.com/original_images/michael_bierut_sketchbooks_art_of_dailiness_itsnicethat__002.jpg","alt":"michael bierut sketchbooks art of dailiness itsnicethat__002.jpg","imageCaption":"Several open sketchbooks are spread across a white surface, surrounding a closed black book. The open pages show pencil drawings of figures and landscapes, including one with the handwritten caption “Fighting a Wildfire from the Air”.","width":4000,"height":2668,"primaryColour":{"hex":"#e1e1e1","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingImageLarge":{"id":"SW1hZ2VBc3NldDoyNjcyNzE=","url":"https://m.itsnicethat.com/original_images/michael_bierut_sketchbooks_art_of_dailiness_itsnicethat__002.jpg","alt":"michael bierut sketchbooks art of dailiness itsnicethat__002.jpg","imageCaption":"Several open sketchbooks are spread across a white surface, surrounding a closed black book. The open pages show pencil drawings of figures and landscapes, including one with the handwritten caption “Fighting a Wildfire from the Air”.","width":4000,"height":2668,"primaryColour":{"hex":"#e1e1e1","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"listingVideo":{"url":"https://m.itsnicethat.com/documents/Michael_Bierut_Sketchbooks_itsnicethat.mp4","__typename":"DocumentFieldType"},"publicationDate":"2025-07-16T08:00:00+00:00","standfirst":"

The esteemed graphic designer shares an essay and drawings from his legendary 100 Day Project, showing what vital roles routine, practice, observation and dedication play in the creative process.

","typeWobble":0,"tags":[{"id":"QmFzZVRhZzoxNDcxMjQ=","url":"/features","title":"Features","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjA=","url":"/creative-industry","title":"Creative Industry","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNDY5MjU=","url":"/graphic-design","title":"Graphic Design","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxODAxODY=","url":"/media/drawing","title":"Drawing","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxNzE=","url":"/tags/education","title":"Education","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTE=","url":"/tags/advice","title":"Advice","__typename":"BaseTag"},{"id":"QmFzZVRhZzoxNzIxOTI=","url":"/tags/process","title":"Process","__typename":"BaseTag"}]}],"__typename":"ModuleCluster"}],"footerModules":[],"url":"/insights-opinion","standfirst":"

Delve into the topics that are defining the creative industry right now, and the cultural trends emerging across the globe.

","title":"Insights + Opinion","backgroundImageCredit":"

Richard Turley: Machine Learning: Are designers even needed anymore?

","metaKeywords":"","metaImage":{"url":"https://m.itsnicethat.com/original_images/222Can_droplet_pv06.png","__typename":"ImageFieldType"},"searchDescription":"Delve into the topics that are defining the creative industry right now, and the cultural trends emerging across the globe.","seoTitle":"It's Nice That | Insights + Opinion"},"CategoriesMenu":{"id":"1","titleColumn1":"Disciplines","tagsColumn1":[{"title":"Advertising","url":"/advertising","__typename":"Discipline"},{"title":"Animation","url":"/animation","__typename":"Discipline"},{"title":"Architecture","url":"/architecture","__typename":"Discipline"},{"title":"Art","url":"/art","__typename":"Discipline"},{"title":"Creative Industry","url":"/creative-industry","__typename":"Discipline"},{"title":"Digital","url":"/digital","__typename":"Discipline"},{"title":"Event","url":"/event","__typename":"Discipline"}],"titleColumn2":"","tagsColumn2":[{"title":"Fashion","url":"/fashion","__typename":"Discipline"},{"title":"Film","url":"/film","__typename":"Discipline"},{"title":"Graphic Design","url":"/graphic-design","__typename":"Discipline"},{"title":"Illustration","url":"/illustration","__typename":"Discipline"},{"title":"Photography","url":"/photography","__typename":"Discipline"},{"title":"Product Design","url":"/product-design","__typename":"Discipline"},{"title":"Publication","url":"/publication","__typename":"Discipline"}],"titleColumn3":"Popular Tags","tagsColumn3":[{"title":"3D","url":"/media/3d","__typename":"Medium"},{"title":"Book","url":"/media/book","__typename":"Medium"},{"title":"Branding","url":"/tags/branding","__typename":"Tag"},{"title":"Collage","url":"/media/collage","__typename":"Medium"},{"title":"Comic","url":"/media/comic","__typename":"Medium"},{"title":"Exhibition","url":"/media/exhibition","__typename":"Medium"},{"title":"Font","url":"/media/font","__typename":"Medium"}],"titleColumn4":"","tagsColumn4":[{"title":"Food & Drink","url":"/tags/food-drink","__typename":"Tag"},{"title":"Identity","url":"/media/identity","__typename":"Medium"},{"title":"Logo","url":"/media/logo","__typename":"Medium"},{"title":"Magazine","url":"/media/magazine","__typename":"Medium"},{"title":"Music","url":"/tags/music","__typename":"Tag"},{"title":"Politics","url":"/tags/politics","__typename":"Tag"},{"title":"Portrait","url":"/media/portrait","__typename":"Medium"}],"titleColumn5":"","tagsColumn5":[{"title":"Poster","url":"/media/poster","__typename":"Medium"},{"title":"Sport","url":"/tags/sport","__typename":"Tag"},{"title":"Sustainability","url":"/tags/sustainability","__typename":"Tag"},{"title":"Technology","url":"/tags/technology","__typename":"Tag"},{"title":"Typography","url":"/media/typography","__typename":"Medium"},{"title":"Web Design","url":"/media/web-design","__typename":"Medium"},{"title":"Zine","url":"/media/zine","__typename":"Medium"}],"__typename":"CategoriesMenu"},"ExtraScripts":{"id":"1","code":"","__typename":"ExtraScripts"},"MainMenu":{"id":"U2l0ZU1lbnU6Mw==","menuSection":[{"id":"7","title":"It’s Nice That","body":"

About

Contact

Advertising Opportunities

Newsletters

Submit

","__typename":"MenuSection"},{"id":"9","title":"Categories","body":"

Insights + Opinion

Projects + Creatives

Advice + Resources

Culture + Lifestyle

","__typename":"MenuSection"},{"id":"10","title":"Series","body":"

Nicer Tuesdays

The View From...

POV

Forward Thinking

Review of the Year

Ones to Watch 2025

","__typename":"MenuSection"},{"id":"13","title":"Editorial Team","body":"

Jenny Brewer

Olivia Hingley

Ellis Tree

Paul Moore

Elizabeth Goodspeed

","__typename":"MenuSection"}],"higlightedSectionTitle":"","menuHighlightedSectionItem":[],"footer":"","__typename":"SiteMenu"},"SocialMedia":{"id":"2","facebook":"https://www.facebook.com/itsnicethat","instagram":"https://www.instagram.com/itsnicethat/","tiktok":"https://www.tiktok.com/@itsnicethat","linkedin":"https://www.linkedin.com/company/it's-nice-that","pinterest":"https://www.pinterest.co.uk/itsnicethat/","twitter":"https://twitter.com/itsnicethat","youtube":"https://www.youtube.com/user/itsnicethat","__typename":"SocialMediaObject"},"Footer":{"id":"U2l0ZUZvb3Rlcjoz","credit":"

© It’s Nice That 2024 · Nice Face Logo © It’s Nice That

","footerSection":[{"id":"8","title":"It’s Nice That","body":"

3rd Floor
140 Old Street
London, EC1V 9BJ

—

+44 (0)20 7739 5222

","__typename":"FooterSection"},{"id":"9","title":"Categories","body":"

Insights + Opinion

Creatives + Projects

Advice + Resources

Culture + Lifestyle

","__typename":"FooterSection"},{"id":"11","title":"Social","body":"

Instagram

TikTok

LinkedIn

YouTube

Facebook

Twitter

Pinterest

","__typename":"FooterSection"},{"id":"12","title":"Links","body":"

About

Submit

Contact

Careers at It’s Nice That

Privacy Policy

Terms of Service

Advertising Opportunities

Insights

Newsletters

Diversity, Equity, Inclusion & Accessibility statement

","__typename":"FooterSection"},{"id":"13","title":"Network","body":"

Residence

Creative Lives in Progress

If You Could Jobs

","__typename":"FooterSection"}],"__typename":"SiteFooter"},"FooterNewsletter":{"id":"1","allowedInterests":["daily round-up","weekly edit","nicer tuesdays"],"audienceListId":"20f2756400","backgroundImage":null,"backgroundVideo":{"title":"Newsletter Logo","url":"https://m.itsnicethat.com/documents/int-logo-animation.mp4","__typename":"DocumentFieldType"},"copy":"

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.

","interestGroupTitle":"Newsletter","title":"It's Nice That Newsletters","__typename":"FooterNewsletter"},"Ticker":{"id":"VGlja2VyT2JqZWN0OjE=","backgroundColour":"#631AFF","messages":[],"textColour":"#FFFFFF","updatedAt":"2025-05-07T08:13:25.258943+00:00","__typename":"TickerObject"},"Adverts":{"id":"QWR2ZXJ0c09iamVjdDox","mastheadAdvert":{"id":"QWR2ZXJ0Ojg=","adId":"1487625480007-7","adName":"/6539010/Homepage_Billboard_2","adSizes":"[[970,250], [728, 90], [950, 250]]","adIframe":"","__typename":"AdvertFieldType"},"__typename":"AdvertsObject"},"NavBar":{"id":"1","navbarItems":[{"id":"1","title":"Projects + Creatives","link":"https://sulkedsupawn.cfd/projects-creatives","__typename":"NavBarItem"},{"id":"2","title":"Insights + Opinion","link":"https://sulkedsupawn.cfd/insights-opinion","__typename":"NavBarItem"},{"id":"3","title":"Resources + Advice","link":"https://sulkedsupawn.cfd/resources-advice","__typename":"NavBarItem"},{"id":"4","title":"Culture + Lifestyle","link":"https://sulkedsupawn.cfd/culture-lifestyle","__typename":"NavBarItem"}],"__typename":"NavBar"},"Masthead":{"id":"1","mastheadItems":[{"id":"4","title":"Visual Research Department","link":"https://sulkedsupawn.cfd/insights","image":{"id":"SW1hZ2VBc3NldDoyNzA4MTc=","url":"https://m.itsnicethat.com/original_images/Insights_logo-02_2.png","alt":"Insights logo-02 (2).png","imageCaption":"The word “insights” written in a bold, black serif typeface against a plain white background. The lowercase “g” features a long, sweeping descender.","width":1567,"height":663,"primaryColour":{"hex":"#1c1c1c","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"MastheadItem"},{"id":"1","title":"Events","link":"https://sulkedsupawn.cfd/nicer-tuesdays","image":{"id":"SW1hZ2VBc3NldDoyNjMzMTk=","url":"https://m.itsnicethat.com/original_images/nicer-tuesdays_4EYeKbc.original_LX34dOgtRradbgIB.png","alt":"nicer-tuesdays_4EYeKbc.original_LX34dOgtRradbgIB.png","imageCaption":"A black and white image of stylised, distorted text. The letters are fragmented and blurred, making the words difficult to read.","width":197,"height":39,"primaryColour":{"hex":"#040404","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"MastheadItem"},{"id":"7","title":"Creative Jobs Board","link":"https://www.ifyoucouldjobs.com/","image":{"id":"SW1hZ2VBc3NldDoyNjMzMjA=","url":"https://m.itsnicethat.com/original_images/if-you-could.original_229MJxvLEEiTYHJk.png","alt":"if-you-could.original_229MJxvLEEiTYHJk.png","imageCaption":"A black and white illustration of the words “IF YOU COULD” in a bold, slanted typeface. The letters are outlined in white and feature horizontal motion lines to suggest speed.","width":323,"height":161,"primaryColour":{"hex":"#040404","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"MastheadItem"}],"__typename":"Masthead"},"Search":{"id":"1","title":"Explore over 35,000 articles and features","searchHighlightedSectionItem":[{"id":"1","tag":{"id":"RGlzY2lwbGluZToxNDY5MjU=","__typename":"Discipline","title":"Graphic Design","url":"/graphic-design"},"image":{"id":"SW1hZ2VBc3NldDoyNjMzNjg=","url":"https://m.itsnicethat.com/original_images/graphic_design_search_.jpg","alt":"graphic-design-search","imageCaption":"A collection of food products from the “Matheson Food Company” are scattered across a bright green surface. The range includes silver tins, glass bottles of sauces and cardboard boxes of macaroni and cheese.","width":1000,"height":750,"primaryColour":{"hex":"#11753f","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"SearchHighlightedSectionItem"},{"id":"2","tag":{"id":"RGlzY2lwbGluZToxNDY5MjY=","__typename":"Discipline","title":"Illustration","url":"/illustration"},"image":{"id":"SW1hZ2VBc3NldDoyNjMzNjk=","url":"https://m.itsnicethat.com/original_images/illustration_search.jpg","alt":"illustration-search","imageCaption":"A watercolour painting of a landscape under a bright pink sky. Yellow and orange foliage surrounds a few simple buildings, including a multi-storey structure on the left.","width":1000,"height":750,"primaryColour":{"hex":"#e49c36","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"SearchHighlightedSectionItem"},{"id":"3","tag":{"id":"RGlzY2lwbGluZToxNDY5Mjc=","__typename":"Discipline","title":"Photography","url":"/photography"},"image":{"id":"SW1hZ2VBc3NldDoyNjMzNzA=","url":"https://m.itsnicethat.com/original_images/photography_search.jpg","alt":"photography-search","imageCaption":"Two people in white robes and yellow caps lounge on a patterned yellow and green rug. One person pours a drink from a silver pot into a glass held by another person in a blue robe.","width":1000,"height":750,"primaryColour":{"hex":"#988874","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"SearchHighlightedSectionItem"},{"id":"4","tag":{"id":"RGlzY2lwbGluZToxNDY5MTc=","__typename":"Discipline","title":"Animation","url":"/animation"},"image":{"id":"SW1hZ2VBc3NldDoyNjMzNzE=","url":"https://m.itsnicethat.com/original_images/animation_search.jpg","alt":"animation-search","imageCaption":"An illustration of a green frog with a wide, toothy grin and large eyes. The frog is partially hidden behind a large, orange shape.","width":1000,"height":750,"primaryColour":{"hex":"#f4662a","__typename":"PaletteColour"},"__typename":"ImageFieldType"},"__typename":"SearchHighlightedSectionItem"}],"tags":{"edges":[{"node":{"id":"QmFzZVRhZzoxNzIxMjM=","__typename":"BaseTag","title":"Book","url":"/media/book"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxMjQ=","__typename":"BaseTag","title":"Magazine","url":"/media/magazine"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxMjY=","__typename":"BaseTag","title":"Painting","url":"/media/painting"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxMjg=","__typename":"BaseTag","title":"Print","url":"/media/print"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxMjk=","__typename":"BaseTag","title":"Typography","url":"/media/typography"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxMzU=","__typename":"BaseTag","title":"Poster","url":"/media/poster"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxNDA=","__typename":"BaseTag","title":"3D","url":"/media/3d"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxNDk=","__typename":"BaseTag","title":"Collage","url":"/media/collage"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxNjU=","__typename":"BaseTag","title":"Art Direction","url":"/media/art-direction"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxNzM=","__typename":"BaseTag","title":"Technology","url":"/tags/technology"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxNzQ=","__typename":"BaseTag","title":"Sport","url":"/tags/sport"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxODY=","__typename":"BaseTag","title":"Branding","url":"/tags/branding"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNzIxOTE=","__typename":"BaseTag","title":"Advice","url":"/tags/advice"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MTY=","__typename":"BaseTag","title":"Advertising","url":"/advertising"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MTk=","__typename":"BaseTag","title":"Art","url":"/art"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MjA=","__typename":"BaseTag","title":"Creative Industry","url":"/creative-industry"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MjE=","__typename":"BaseTag","title":"Digital","url":"/digital"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MjM=","__typename":"BaseTag","title":"Fashion","url":"/fashion"},"__typename":"BaseTagEdge"},{"node":{"id":"QmFzZVRhZzoxNDY5MjQ=","__typename":"BaseTag","title":"Film","url":"/film"},"__typename":"BaseTagEdge"}],"__typename":"BaseTagConnection"},"__typename":"Search"},"TalentDisciplines":[{"id":"2","title":"Graphic Design","slug":"graphic-design","__typename":"TalentDiscipline"},{"id":"3","title":"Illustration","slug":"illustration","__typename":"TalentDiscipline"},{"id":"1","title":"Photography","slug":"photography","__typename":"TalentDiscipline"},{"id":"4","title":"Moving Image","slug":"moving-image","__typename":"TalentDiscipline"},{"id":"5","title":"Art","slug":"art","__typename":"TalentDiscipline"}],"NiceListCategories":[{"id":"5","title":"Prints","slug":"prints","__typename":"NiceListCategory"},{"id":"3","title":"Homeware","slug":"homeware","__typename":"NiceListCategory"},{"id":"4","title":"Magazines & Books","slug":"magazines-books","__typename":"NiceListCategory"},{"id":"1","title":"Jewellery","slug":"jewellery","__typename":"NiceListCategory"},{"id":"2","title":"Apparel","slug":"apparel","__typename":"NiceListCategory"},{"id":"6","title":"Misc","slug":"misc","__typename":"NiceListCategory"}],"uri":"insights-opinion"},"userAgent":{"family":"Other","major":"0","minor":"0","patch":"0","device":{"family":"Other","major":"0","minor":"0","patch":"0"},"os":{"family":"Other","major":"0","minor":"0","patch":"0"}},"domain":"https://sulkedsupawn.cfd","dev":false}